Conquering Chaos

Ep 20: In-Person Relationships vs Online Convenience & the Power of Goal Mapping with Hailey Myers

August 13, 2019 Season 1 Episode 20
Conquering Chaos
Ep 20: In-Person Relationships vs Online Convenience & the Power of Goal Mapping with Hailey Myers
Chapters
Conquering Chaos
Ep 20: In-Person Relationships vs Online Convenience & the Power of Goal Mapping with Hailey Myers
Aug 13, 2019 Season 1 Episode 20
Erin E Hooley
small business, online boutique, business coach, business coaching, goals, online sales, mompreneur, entrepreneur,
Show Notes Transcript

In-person relationships are vital to the success of many small businesses, but does that mean online sales will sabotage your efforts? Not necessarily.
 
Join host Erin E Hooley and special guest Hailey Myers as they discuss utilizing your current customer base to help with your goal setting and practical steps you can take to take your goals to a reality.

Speaker 1:
0:02
Welcome to the conquering chaos podcast. I'm your host Aaron, equally president and founder of multimillion dollar e-commerce children's clothing line, Bailey's blossoms. So it turns out I'm pretty good at business, but what really lights my soul on fire? It's providing other entrepreneurs and mompreneurs with the tools they need to truly succeed. So if you have a business or have one on your heart, you're in good company. Pull up a chair or dropping some earbuds and let's conquer some chaos today. Hello, hello everyone.
Speaker 2:
0:31
One, if you ever considered starting a brick and mortar or online business, you are going to love this episode. I'm speaking with Hailey Meyers who is a successful wholesale partner with both Baileys Bostons and Peyton Bree. She runs a successful brick and mortar store out of San Angelo, Texas called fancy pants children's boutique. And today we're going to be talking about all the things. Now, if you're a fan of the show, you'll notice my voice is a little hoarse today and I apologize for that as I am still getting over a little extra something special in my throats up. Please bear with me there. But let's get on with the fun stuff. Haley, welcome to the show. Hello everyone. I'm excited to be here. It's great to have you here. Will you just give us a little bit of backstory? I'd love to hear just how long you've been in business and what inspired you to go the route that you did.
Speaker 3:
1:17
So it all started. I actually have a background in nursing, that's what I was going to school for and I started making hair bows for the lady that owned fancy pants, the second owner. I started there and slowly she lost interest in the business and I was gaining interest and wanted to know more and how to do it. And so I just kind of attacked it from that point and approached her one day and said, hey, if you're ever interested in selling, let me know. I'll be, I want to be the first one to know. And I'm in December, December 23rd of 2011 it was official. It was finally mined. It was exciting. Very exciting. That's awesome. So coming up on eight years, that's a big anniversary. Congratulations. Thank you. We are so excited. And have you always wanted to be an entrepreneur? I mean obviously nursing and running a children's boutique are two very different things.
Speaker 3:
2:10
Definitely is my husband and I both kind of shifted directions on what we originally thought we were going to do in life. You know, I had my babies and I just felt like God was calling on me to do something different and I just prayed about it and I just kept kinda driving into this. My husband's family has their own stuff that they had done owning their own small businesses and so I just kept approaching it. And of course everyone's a little skeptical when you jump into business for yourself. I was fairly persistent and I'm very hard working and driven and I just said, I can do this. I love, just watch me step back, let me have that opportunity. And I did it.
Speaker 2:
2:46
That's fantastic. I think so many people wait for the permission of and validation of external sources, friends and family members to be able to do something that's been on their heart.
Speaker 3:
2:56
Absolutely. It's definitely scary jumping in. Um, and when I went to my financial advisor, kind of told him what I was doing and he's like, this is not a great move for you. You do realize this. And um, he kept saying, you know, highly recommend you're very young, you haven't even really dove into having all your full family yet. You know, this is something you really need to reconsider. And I just pursued it and kept going. And it's funny cause I've ran into him since and he was like, I cannot believe what you've done with this business. It's, it's pretty amazing. That's awesome. That's great. So tell me a little bit about your family dynamic. So I have two babies. I have a nine year old little girl named Madison and I have a almost three year old little boy named Grayson.
Speaker 2:
3:40
So you really have, you've delved into entrepreneurship in the midst of raising and growing your family. It sounds like with almost eight years under your belt, you've, you had your daughter who is roughly around one years old at the time that you acquired the store.
Speaker 3:
3:55
Yes. It has definitely had its challenges. Both of my children actually are raised in the store so they don't have babysitters. And you're know how that goes from your, from where you started and the kids were right there by your side. You know, I did the same thing. They'd been right there in the store. My customers, no one, their kids come in and play with them. And we actually have a playroom at the store for my kids and all the other kids to come play. So it works out and we just, mom and I run a business all at the same time.
Speaker 2:
4:25
I still remember when we were running out of my garage, we had a little play area for the kids as well because all the women would bring their kids at the time. And it was just, it was great. It was crazy.
Speaker 3:
4:37
It is. It's, there are some days it is absolutely insane. And we're potty training and I, you know, everybody seems to understand, they're usually moms or grandparents that have experienced the same thing. So they allow me just to parent a rat beside them and we just keep going and it's, it's built a closer bond with my customers and I, so it's, it's a really, really fun experience.
Speaker 2:
4:59
That's so great. I love that it really, really humanizes you and your brand. I think a lot of times people can assume that a business should be, that all businesses are like Amazon. We're just robotic and on autopilot and everything is just easy. But when you see that struggle in real life, I could imagine those relationships are forged to a whole different degree. Absolutely. Okay. So what would you say is the most rewarding thing about entrepreneurship?
Speaker 3:
5:24
I would say getting to meet my customers and building that rapport with them while still getting to be a parent to my children and raise them right beside me. I run my business a little bit different than most others. My employees, I always tell them from the beginning, you're not just my employee. You're actually now part of my family. So I treat them that way and the return treat me like family. And so we all just work is one. No one's above anyone else. We just work in peace and harmony and there's always going to be those moments where we, but
Speaker 2:
5:58
at the end of the day we come together and we just, we work as a team. I love that. Okay, so obviously you're an incredibly ambitious woman, which had just speaks to my soul and you've accomplished so many different things. I would imagine like most ambitious people that you have additional goals on your heart and on your mind. So what is, what does that goal look like for you? What does success look like for you in the future? My next goal
Speaker 3:
6:22
I'm wanting to do is create an app. I don't know how to do it. I haven't started really digging into how it works, but that is my next goal so that I can reach customers. The only fear that I have is not having that personal connection. So that's where I'm struggling. Do I reach out? Do I create that app to where I can reach more customers by? I also don't want to, you know, remove that part of that personal touch. Every one of my customers actually know. I've talked to them, I've spoken with them, I got to know their children. I just don't want to lose that opportunity. So that's where I'm struggling at at this point. Absolutely. And you have an online presence as well. Do you do a lot of sales online? We do Facebook and Instagram, so we don't have an official website and it's all been back related to, I don't want them just to say think that, oh, that's just that store or somewhere else that I don't know anything about. I want them to know ice and who we are and and know that if they have issues with anything, I want them to come talk to me. I actually posted my cell phone on our Facebook page, our Instagram. It's on my front door of my building. It's on my business cards because after hours, if somebody needs something, I want it to call me and say, Hey, I forgot my little girl's birthday shirt and it's tomorrow morning at 10 I'll go run up there and meet them.
Speaker 2:
7:45
So it sounds to me like you've got somewhat conflicting values where one you value that personal connection, but your goal, you feel as in contrast to valuing that personal connection and it might hearing you correct. Absolutely. So I, I truly feel like a lot of moms don't have time. I've even noticed that I don't have time, I don't have time to run to the store real quick and grab some new clothes. I can't tell you the last time about shopping for myself, but my kids look amazing because the store we live by Patterson don't leave. Yeah. Awesome. So that is this, that is the struggle at the end of the day, do we have time to stop and run to the store and look at an outfit for our little one or do we need to do it after they've gone to bed? So that's where I'm trying to allow myself to go online and know that I can still send messages and maybe write personal notes to them so they can get to know us while still purchasing online.
Speaker 2:
8:45
And that was going to be my next question. What ways could you utilize those personal touches to maintain those relationships but also have a greater reach and also provide that, like you said, that degree of convenience that is so valuable in today's day and age. One of the things that was difficult for us in growing into a large scale company from day one, it was all just me, right? So I would personally make things and I would personally design things and then somebody would order, I would personally send them a message in an email and I would pack their order and I would ship their order and I did everything. So starting to let go of those things as you grow. It's a real true growing pain and it can provide a little bit of anxiety because you care so much about that customer and you want to make sure that they know that they're not a number to you.
Speaker 2:
9:35
And so that I completely feel that stress and that burden that you're feeling. Now, a couple of different things I wanted to ask. You can never get better market research. If there's nothing you can Google, there's no feedback that you can get that will be better and more on point for you and for your company than the people that are already following you. So have you pulled them, have you put on Facebook and just said, hey guys, I love this personal connection. This meets everything. My relationships with you mean the world to me. But I also understand that as busy moms, we don't always have time to do the things that we want to. So I'm conflicted here. I want to provide you guys with the convenience you need, but I also want to maintain the relationships that I care about so much. So would you value us having an online presence? Would you value us going, having a website? Would you value us having an app? And then you have the option if you're local to come pick up and if they're not local, if they've got a friend two, three states away and they're singing your praises, you can ship to them and maybe include like a little thank you. A handwritten thank you note from you or a member of your team.
Speaker 3:
10:42
Absolutely. So we have not done an online poll. The only thing that we have received is we receive several comments on our personal, on our pages and information that's saying, hey, we want more, how can we reach you? And so we always reference them back. Oh, we're on Facebook, we're on Instagram. But the problem with that is, is not everyone has those social media platforms. So we're missing them. Right.
Speaker 2:
11:09
And even if they do, because of the way the algorithm is set up, even if you'd put out a post and you have a thousand followers, maybe a hundred we'll see it if you're lucky.
Speaker 3:
11:18
Absolutely. It is definitely been a struggle with reaching even the customers that we have. A friend of mine out of Brownwood, Texas, Brittany Cox has a store called dazzling divas and she has been a good friend. We actually grew up down the street from one another and I just watched her and she has a mom just like I am and we're running businesses and figuring it out from the beginning. And she just launched her app I guess about a month or two ago and she's doing wonderful. And so, you know, just knowing that other people are doing it and that it's working and that it's successful is always a helpful insight and knowing
Speaker 2:
11:54
that, you know, I can do that, I can do it, we just got to figure out how to do it and where to go from there. It's the how and then it's the commitment. So a lot of times when I have a goal on my heart, what I'll do is I'll say, okay, I need to put this on the calendar because if it's not on the calendar, it's not going to happen. So I'll take that goal and I'll say, okay, when do I want to accomplish this goal by, and I give myself a date and then I back into that data as, okay, if, if I have to have my app launched by November 1st so I can hit those black Friday sales. If that's my date, then what needs to be done by October 15th what needs to be done by October 1st what needs to be done by September 15th by September 1st so you block it out on your calendar and this is for any goal that anyone has.
Speaker 2:
12:42
If it's on your heart, it needs to be on your paper and if it's not on your paper, then it's, then it becomes susceptible to external reactive situations that are always going to divert our attention in our time and pull us away from ever actually accomplishing what's on our heart to accomplish. So if you have this, if you have this goal, which it sounds like you do, I would number one, commit to it, put it on your calendar, and then block in and give yourself small, consistent, actionable steps, things that you need to do, things that you need to accomplish in order to be, to have it set in stone, to have it be completed by that date that you have for ordained. Does that make sense? Yes, absolutely. I completely agree. It's something that if you don't plan for it, it's not going to happen.
Speaker 2:
13:28
We have been trained as moms to be reactive all day reactive because we have these little people who do unexpected things, and so we feel like a lot of times, at least for me, I feel like, man, I have these great intentions and I have these, these things that I want to do. But then sometimes I feel like the sideline, man, somebody just busted open their chins. Somebody just shaved the dog. I mean, someone's, you know, taking a pee in the yard. I mean, who knows? And there's, there's always, there's always something playing and you're running around reactively trying to clean up all of these things. And so the challenge that I've talked to a lot of female business owners is how do you manage your clear goals, your clear intentions? How do you really prioritize them when we are trained in our mom job to be so reactive, but we can't be reactive in our business job, they're in such contrast to one another.
Speaker 2:
14:27
It's really hard for people to say, wait a second, I have to come that business and come at motherhood with two very different sets of perspectives. I have to be able to go with the flow with motherhood. Yes, absolutely. You've got to be that flexible person who can, who can kind of roll with the punches. But when it comes to business, and there's a degree of that too in business obviously, but when it to intentional growth, there has to be a plan put in place. We have to plan it in order to really achieve it. So it's definitely been a struggle. I usually [inaudible]
Speaker 3:
15:02
you get up earlier than both of the kids. A lot of the times in the morning I will listen to a past sermon or I will just pray for a moment and kind of get my, my groups back together. Um, I also listen to my music and just get centered for the day so that I can handle the chaos that is about to happen. So something I do with my kids so that they will allow me to work is I kind of get them involved. So if inventory comes in, I will have my oldest daughter start hanging up the clothes or put the stickers on for the labels. So I get her involved in the business and explain to her, you know, mommy has to work so we can make money so that we can have time to play. So the struggle is definitely there. I also have a lot of delegating. I have two amazing store managers that I rely heavily on and they know their role in the business and what they need to do in that day. And so they help step in and fill those voids. That's great.
Speaker 2:
16:01
Going back to the app again, just because I know that this is a goal that you have on your heart. So one thing that that I am so such a huge believer in, and this really comes back to our Etsy days, right, where we were on a third party platform that didn't belong to us. A shift happened. It could have been the end of business as we knew it and we were able to turn it around, but really what that taught me was that third party platforms, whether they're Amazon, Ebay, Facebook, Instagram, whatever it is, a third party platform is not a home. It's not a home base. It's a vehicle to drive you to a home base. And so right now you're using it to drive your customers to your storefront, but you're looking to expand your region also to be able to offer an additional convenience that right now you don't have.
Speaker 2:
16:51
So with that, I love that you're looking at having a platform, an app which is similar to having a website, having an app that is yours. That's that you can actually call your home. There are very few things that we own in business. Having an app, having a online website and an email list, you own the rights to those houses. Absolutely. So that, that is our next goal is the app and figuring out how to do it. You know, one of our concerns is regulating inventory. And how do you, do you delegate certain inventory just to your app? Do you pull from the store? How do you keep track of that so that there's lots of things, um, that we're facing in the future of how has best to accomplish this? Would you like to know how we do it? Yes. Okay. So Bailey's Balsams and Peyton Brie.
Speaker 2:
17:41
We have an app for both. And so we have, we are on the Shopify platform. I've been on a couple of different platforms, Shopify where I've landed and continue to reside. It's very, very user friendly. Uh, the introductory rates are also very reasonable and they have an app platform called playable apps, p, l o, B, a, l and they were also very user friendly as well. So our app is sinked to our website and all. They also have a point of sales system. So if you sell in your store or online or on your app, it doesn't matter. It all pulls from the same inventory. Okay, well that would solve the problem there. And then right now, because we do do so much online business, we use shipping easy to manage our locations. So for example, we may have a hundred pieces of something in stock, but they're in three different locations.
Speaker 2:
18:37
And so maybe some of them are on the floor to be picked, some of them are in overstock, some might, you know for you, some might be in a storefront location, so you might have some up front, some in the back or whatever. So there is the ability to delegate and also as people are shopping, if something is sold out online, it would take you out of your inventory. So if you were to go and ring that up, you would know, oh hey wait, this has already sold. Do I have an extra one or can I get an extra one in time to service both customers? That's amazing. So in your Shopify,
Speaker 3:
19:09
you have to specify, I have three two teas. In this dress I have [inaudible]
Speaker 2:
19:15
four, five teas. Yup. When we put in a new product into our system, we break it down by variant or by skew and that's always as tied to the size. So I have to ask, what excites you the most about what's next?
Speaker 3:
19:29
I think just the growth, getting to meet another person, whether it is online, whether it's through just reaching someone else. I love nothing more than on all of the holidays, Christmas, thanksgiving, watching people post on their social media page or getting to see them at church dressed out completely in my little fancy pants gear. It makes me so happy. So I think just getting to reach more people and getting the opportunity to meet them and know them and to serve their family. You know, I can remember one of my customers from the very beginning, she had a little tiny preemie baby and I remember the outfit he came home from the hospital in and just getting to, I provide
Speaker 2:
20:10
that for her. I enjoy it. That's what makes me go. If you were to t to take all of this, this content and this context and you were to put it down on your social media platforms, get the feedback in poll format from those who are already following you, who are already invested in your journey. They already have a relationship with you and those people. We will always be your biggest brand advocates, your biggest affiliate marketers, sodas, because they love you. They love what you're doing. They're going to shout it from the rooftops. They're going to share it with friends and family, especially if once you get your app up and running, they're going to share it with people who are out of state and then the sky becomes the limit. Now, the biggest thing is because, and I keep just keep hearing over and over from you, the growth is so exciting, but the relationships are so key. They're so important. So what are some things that you can do to maintain those relationships regardless of whether or not something comes from an in store purchase or an app purchase or a website purchase?
Speaker 3:
21:12
You know, I think still inviting them back into our Facebook page and allowing them to share their children dress in our apparel just as you've grown your business and letting their family still be part of our store I think is key because not only is it important to them and it's so exciting as a mom to see your kid posted on someone's social media. It's also exciting for us to receive those pictures so that that would probably be my goal is to continue to make them feel as part of our family or there are
Speaker 2:
21:41
ways to bridge that relationship gap. Even though we're online, I'm interested to hear how that goes. As you pull your customers and see, hey, would as I'm trying to serve you well, would offering up a convenient way to shop, be of service to you and just hear their words and allow that to help propel you into committing to your goals and really backing into what that looks like. Give yourself a timeframe and just say, okay, this is what I want to do. This is important to me. Here's how I'm going to do it. Right within the parameters of my values of relationships and putting people first and now moving forward, we have a game plan and we can get this sucker done.
Speaker 3:
22:24
Absolutely. The only other growth would be internal. We are currently looking for someone to help run or run our social media. So that's been a struggle. I am definitely not an expert in that field. My background is nursing. I don't even have an Instagram account. I was personally the sore dies, but I don't. And do you run it? Uh, we do. We run it as a team. All of us have our hand in it. The issue with that is, is what if someone's working on something, the next person doesn't know what's going on behind them. And I don't ever want someone to slip through the cracks. So I'm looking for someone to completely dedicate time and space just to that. So I think there's definitely struggles within all of that and just figuring out, well, how it's going to work best. And you know, until probably a year or two ago, we didn't even have an Instagram account for our business. And so we've just started growing in new avenues and new directions and I, I just feel like delegating someone would help ease that congestion and make sure that every customer is taken care of in a timely manner and get that still that personal experience because if you're letting those customers slip through the crack or you didn't catch something in time, it's almost presents to me that you're, you're too busy in store and you didn't have time to help that customer. I never want someone to feel left out or that I couldn't get to. I
Speaker 2:
23:46
can't tell you how many nights I sit in bed and work on answering questions on social media and if I don't know that answer, I say, you know what? I'm so sorry. I'm not at the store right now, but I will check first thing in the morning and I send out mass texts at night. It may be 10 11 o'clock at night and I'll screenshot their message and send it out to my store managers and we grew up at first thing in the morning. We have a fantastic customer service team and we've been growing that over the past couple of years especially. And this is a huge piece to us where we want to make sure that everybody feels 110% like they are our number one customer. We want everyone to walk away feeling that they are valued because they are. Because without every one of our customers, who would we be?
Speaker 2:
24:29
We would be nobody. Now the one thing is the larger your teams grow as you've seen, and the more hands get in that cookie jar, the more propensity there is for error. So what we've done recently, and this was even just in the past couple months, we put together an ownership log on a shared Google doc. And what we did was we took okay for Bailey's blossom's wholesale, what are all the tasks for Bailey's Wilson's retail? What are all the tasks? Um, and, and it gets really, really granular. It gets down to posting on Facebook, posting on Instagram, replying to messages, answering the phones, answering the emails. Everything has been assigned an owner. So, even though there may be multiple people that help to feed into that, there's one person who was in charge of making sure that nothing gets through the cracks. And I also think by doing that you could pull those personal strengths.
Speaker 2:
25:20
So it's one person who's better at posting and they've got that creative mind. You would delegate that to them. I think that would be an amazing step to help organize. And also you can make your team members know their value. Absolutely. And then to take that a step further to then you take each of those tasks and you say, okay, if we were to grade this task and how this task is being done, how would we do that for us? So let's take for example, Facebook posting an Instagram posting. Okay, well, so I've got a gal on my team who takes care of those things and she's phenomenal. Well, if she does them two times a day and, and that's the baseline of where we're at. And she goes, okay, well what, what would, what could make me optimize this task even more? So the baseline is two times a day.
Speaker 2:
26:10
That's where we're at. Now. Where do we want to be? Okay, let's try three times a day. Okay, three times a day is good. Let's try a four times a day, four times a day. People are getting a little exhausted of seeing our stuff. Okay, let's knock it back down to two to three times, but now, okay, now we know what the ceiling is within that platform, but have we really mastered what reaches the customer's best? What provides the best engagement, what provides the most conversions? And then she can then take that and say, okay, well now I'm going to go take this a step further and sell right now. Let's test the types of content against each other. A versus a video versus an image versus text versus all of these different things. I contest whatever you want to have and then she can, because she has ownership of it, she can report back.
Speaker 2:
26:55
So we've started doing these morning standups for just 15 minutes, eight 30 in the morning, 15 minutes. Everybody round Robbins goes around, gives a quick recap of what they're working on, the progress they've had, maybe the hardships they've had. I'm a big believer in if you've identified a problem that's great, but identify the problem and also bring a potential solution. So hey guys, this, this underperformed yesterday, I think it was because of this. So today we're trying this instead. It becomes very, very intentional and it gives an, empowers your people to be able to step forward based off of the things that they have ownership over to take it to that next level. But a lot of times if there's no clear owner, we're in maintenance mode, everything's just constantly do we do it? Did we do it when we're kind of running around, do we, are we maintaining? But maintenance mode and growth mode are two very different things. And growth mode takes a whole different degree of intentional action.
Speaker 3:
27:52
So lately I definitely find myself a lot of time slipping into that maintenance role and kind of doing the behind the scenes type things. And you know, you've mentioned before on your other podcasts showed the struggle of delegating and telling someone, Hey, this is what I need you to do today. I find myself micromanaging those problems. The struggle of trying to maintain all of it is overwhelming.
Speaker 2:
28:16
Absolutely. And one of the things that I found very liberating for me in this struggle is asking questions rather than dictating every detail. Cause at the end of the day, if you're going to dictate every detail, why not? Why don't we just do it ourselves? You know?
Speaker 3:
28:31
Absolutely. Yeah. And it fills in some days. It feels that way. It feels, while my staff is out helping customers in and doing all of the storefront things, I find myself digging in the back just what all needs to be taken care of. This is, this little girl's dress been ordered. Has this been taken care of? Have we gotten more of this merchandise sent? I even found myself hanging up inventory. I do everything. I clean toilets in the morning, I take out trash with my employees. We do it all as a team. I've always told them, I'm not gonna ask you to do something that I'm not willing to do, so I find myself instead of taking that time and setting aside time for us to meet and greet and say, okay, what's our goal for the day? I found myself in maintenance mode.
Speaker 2:
29:16
Well, you can get a lot done in maintenance mode. Maintenance mode is not growth mode. I would challenge you to take that 15 minutes and just round Robin with everybody. Block out every single task that you guys do on the daily and make sure that there's one person whose mother Henning it, one person who then can say, okay, this is mine and now they're going to take it to the next level. We even saw this in our warehouse. It was the craziest thing. Our operations manager comes in and originally it was okay, well the entire warehouse team is in charge of making sure that the warehouse is clean and then if the receiving specialist is tripping over garbage the aisles of the warehouse, then in a standup you'd be like, wow guys, there's garbage everywhere. Someone needs to clean it up. Well, someone is no one.
Speaker 2:
30:03
And then if it is someone is usually the same person over and over who's like, oh yeah, I'll take responsibility over that. And then they began getting resentful because they're like, wait, why am I the only one taking ownership here? So what he did was he came in and he said, okay, yes, we're all in charge of the warehouse, but I'm giving ownership. Every person has an aisle, you own that aisle and that aisle is yours. And what happened was it didn't just keep the aisles clean. So suddenly what happens when you give people ownership, they take it so much further than if it's a group effort now suddenly, wow, this is my baby. There's ownership, there's responsibility, there's pride, and all of that propels your company forward. As amazing as you are, no one person can grow a company and reach all the goals alone. So you've got to have you and your whole team on board by empowering them and giving them that, that jurisdiction to make those calls, to call those shots.
Speaker 3:
31:03
You've made the entire company better. You're not only validating your employees and saying your position is important, we value you, but you're also inspiring them to do better and to inspire others to do more. So it's only growth. It's a win win situation.
Speaker 2:
31:19
Absolutely. Okay. To recap all the things we've talked about, so many great things, but number one, Paul, ask your customers and see if your, your assumptions of their thoughts and what would be valuable to them are valid. And then once you get that confirmation of yes, this is a direction that p that would be valuable for me to drive in, set your intention, mark it on the calendar, and then back into the steps that you need to take in order to accomplish it by that date. If everything's a priority, nothing's a priority. And then just really honing in and hunkering down with your team and getting everybody on board, making sure that there's an ownership layout in place so that you and your team can drive forward in unison. And ultimately at the end of the day, the ideal should be, I know that we are in growth mode. I know that I don't need to pick up all these pieces because I trust that they're already on autopilot. Automate as much as possible so at the end of the day you can check out, you can be with your husband, you can be with your kids, and that's, that's the real goal. When we're crafting this, this entrepreneurial lifestyle, it's really comes down to balance and it comes down to our sanity and our ability to be present.
Speaker 3:
32:31
Absolutely. It is definitely a struggle, but I think like you said, once you get your routine down and you get your team built and you get your, your goal in mind, you can set back for just a second. There may be a couple nights you have to set aside to do, you know, certain tasks, but in the end you'll get more valuable time with those ones that you're the reason you're working so hard.
Speaker 2:
32:54
Absolutely. Well, this has been great. I love hearing from other female entrepreneurs who have big dreams and big goals on their heart and they're doing it in tandem with with the important things in raising family and raising kids that it takes a special person. You are clearly doing that really well. I know that there's gonna be people that are gonna want to find out more about you and about your store so where can they find you?
Speaker 3:
33:16
So we are on Facebook, it is fancy pants and Angelo and then on Instagram we are fancy pants, children's boutique. So we would love for you to join in to to watch what we've got going on.
Speaker 2:
33:29
Awesome. Haley, thank you so much. I really appreciate you taking the time to to join me here today. It's been a real pleasure having you on and get to talk to you
Speaker 1:
33:38
more about your story. Thank you so much for having me. It was such a blessing. Thank you for taking the time to connect with me here on the conquering chaos podcast. If you enjoyed this episode will you please take a moment to leave a review? It's the fuel to my fire and lets me know that my efforts to enact change and broaden your perspective of what's possible matter. Thank you so much for your support. If you want more content like this, don't forget to subscribe and connect with me on social media at Aaron [inaudible] or@aaronequally.com. Have a fantastic day. Get out there and congressman, chaos.
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